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Concise Media Launches New Media Consumption and VOD Insights Platform, Watchr

London, UK – October 2024 – Concise Media is excited to announce the launch of its innovative media consumption & VOD insights platform, Watchr.

Watchr is designed to help broadcasters, content creators, media owners, and advertisers better understand how media is consumed.

This powerful tool enables users to monitor and analyse how content is consumed across multiple channels and streaming platforms. Watchr offers detailed insights into what, how, where, and when audiences engage with content, and the value it generates.

Background

The rise of BVOD, SVOD, and Video Sharing platforms has completely transformed the media landscape, especially among younger audiences, who are spending less time on traditional linear channels.

With the evolution of non-linear services and ever-improving metadata, we’re unlocking broader and more precise analysis than ever before!

As viewer behavior shifts, so must the way we measure and report it. We are moving beyond the outdated ‘As Broadcast’ approach to the all encompassing ‘As Viewed’ model, capturing every moment of content consumption across platforms and channels in real time – whether it’s live broadcast, catch-up, archive BVOD, SVOD, or Video Sharing.

The future of media reporting is here, and it’s dynamic, responsive, and comprehensive!

Our Solution

Unmatched insight into channel, streamer, and video-sharing performance – gain complete visibility across the competitive market landscape.

Master content consumption trends with deep, data-driven knowledge that spans both linear and VOD, maximising value at every touchpoint.

Effortlessly digestible metrics – offering easily comparable figures across linear and non-linear content with standardised, universal benchmarks.

Tailored outputs for your unique needs – dynamic, fully customisable outputs that are shaped precisely to your business demands. With lightning-fast, automated processing and production, we deliver results with incredible speed and efficiency.

A laptop showing a screen from Concise Media's Watchr Programme

Total Screen Time

Watchr provides users a complete picture of Total Identified Viewing and insight into Broadcaster, SVOD and Video Sharing KPIs
  • Audience overview​
  • Broadcaster (Linear & BVOD), SVOD & Video Sharing​
  • Portfolios, channel, streamer & service ranks​
  • Live / Catchup / On Demand​

Programme Performance​

We help understand what’s engaging viewers, from title performance across all platforms, to contribution from New and Library content​
  • Top episodes and series​
  • Audience engagement​
  • Cross platform consumption​
  • Key title & New vs Library tracking​
A laptop showing a screen from Concise Media's Watchr Programme
A laptop showing a screen from Concise Media's Watchr Programme

VOD & SVOD Consumption​

Watchr offers a deep understanding of what content is being consumed and when, from catchup BVOD, to Netflix dramas and when that viewing is occurring throughout the day​
  • Side by side programme consumption, by daypart:​
    – Scheduled linear​
    – Top Live / catchup / library BVOD​
    – Top SVOD​
  • Programme & genre heatmaps​
  • Release strategy performance & tracking​​

Content Valuation​

We combine Watchr data with commercial value estimations, providing insight into the valuation of airtime and revenue delivery by show and by platform​​
  • Airtime analysis & valuation​
  • Commercially evaluated by trading experts, drawing on the most accurate sources​
  • Revenue delivery by show for broadcasters​
  • Strength of commercial profile​
A laptop showing a screen from Concise Media's Watchr Programme

Meet the team

Kevin Waller

Founder and Chief Executive Officer

As Concise’s Founder and CEO, Kevin isn’t simply the driving force behind the business, he’s a force of nature known throughout the industry for his boundless enthusiasm...

John Litster

Chairman

Litster is the former Managing Director of Sky Media – where he spent 26 years identifying commercial opportunities and building the broadest range of advertising solutions in an ever changing broadcast marketplace –...

Graeme Symon

Director

Graeme is a seasoned operator in media and technology companies with global experience. He is renowned for creating sustainable platforms that deliver successful commercial outcomes for businesses around the globe...

Mark Winkler

Chief Financial Officer

Mark is a Chartered Accountant who after originally qualifying with Deloitte, has worked with growth companies, multi-nationals and ultra-high net worth families across the globe throughout his career. Today, Markâ€...

Andy Barnes

Director

Andy was at Channel 4 for over 20 years where he had a Board position after setting up the sales department from a standing start and designed the channel’s airtime strategy....

Emma Waller

Company Secretary and Head of Finance and Administration

Emma has been involved in corporate finance operations since 1991, with Willis Corroon Credit Ltd and Channel 4, where she was the Finance Partner to the commercial leadership team. Emma excels in...

Merlin Inkley

Media Systems Director

For over 25 years, Merlin has brought highly technical and groundbreaking optimisation systems into the world of media to ensure our industry continually moves forward. Merlin’s vast understanding of managing...

Jude Egharevba

Audit and Operations Director

Jude has worked in Audit Operations for over 15 years and is responsible for managing the day-to-day operations at Concise. Jude’s ability to master on the complexities of understanding both...

Nick Yiannakou

Head of Audit and Analytics

For over 20 years, Nick’s natural aptitude for data interpretation has provided his media and financial services employers with the key information and insights required to shape business decisions and...

Siobhan Bradley

Audit Manager

For over 25 years Siobhan has been at the forefront of commercial finance within the media industry, during which time she has worked at both TV-am and Channel 4 before setting up...

Sally Scofield

Audit Manager

Sally is responsible for organising and managing share audits, a job she does with excellent presentation, communication and people skills. Prior to joining Concise, Sally worked at Rickards, PwC and...

Minoli Samarasekera

Senior Auditor

Minoli has over 10 years’ experience in audit and accountancy, specialising in Tax and Media.  She is responsible for conducting audits across various media types and media owner clients, utiilising her...

Jason Talley

Consulting Partner

Jason brings Concise a broad range of Advertising and Consultancy experience built over more than 30 years in the Industry. He has led Commercial and Trading teams in TV, Digital, Publishing...

Sam Randoll

Research Director

With 15 years’ research experience, Sam has always been at the sharp end of technical development. Since joining Concise, he has added a new dimension in leading our research expertise that...

Samuel Goswell

Head of Research

At Concise we offer market leading reporting in the UK, enabling our clients to make decisions that will deliver them a real competitive edge. To achieve this requires experts like...

Keziah Cracknell

Research Executive

Keziah has quickly become an integral part of the research team, combining her growing expertise with a proactive approach. She plays a key role in producing insightful reports, actively contributes...

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