Merlin Inkley

For over 25 years, Merlin has brought highly technical and groundbreaking optimisation systems into the world of media to ensure our industry continually moves forward.

Merlin’s vast understanding of managing interfaces between frontline sales people and behind the scenes technicians was honed during a 20-year stint at Channel 4, where as their Head of Portfolio and Airtime Management he delivered and managed a world class inventory management system. Merlin provides the link between what can be achieved through technology and how that leads to maximum inventory optimisation. He focuses on clients who face similar challenges through either archaic technology or practice.