Thanks to our class-leading technology we offer the fastest overnight reporting in the UK. Every report is tailored to the precise needs of our media clients and quickly turns raw audience data into commercially relevant information.
Collaboration has always been key to the way we work at Concise. It’s why we work closely with all our clients to design inventive and regular reporting suites that work for them and them alone. In doing so we not only drive better decision making, we create partnerships that last.
Our unique understanding and knowledge of commercial television enables us to offer modelling of audience and content advertising values for producers and schedulers.
We’re also always open to researching assignments away from TV and pride ourselves on the high-quality resource of commercial experience that’s available in the wider Concise team. Our ability to understand large data sets and create robust methodologies can translate into multiple media sectors
DCM is the market leader in cinema advertising and in 2012 became the first UK cinema advertising company to go fully digital. Cut to several years later and a period of sustained growth, DCM was keen to avoid slipping into complacency and potentially miss out on future market opportunities.
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“Because Concise understand the flow of revenue, they understand the way audiences are bought and sold. I am very much looking forward to the company bringing these lines of service to the market under one roof, as well as helping us optimise and manage our inventory while seizing new commercial opportunities with both hands.”
John Litster, Managing Director
“Having worked with Concise for a number of years, the commitment to service levels and the clear understanding of how to translate our commercial strategy into real value for the business is unparalleled – they offer unique and needed service lines for the media companies of today. I cannot speak highly enough of the professionalism and knowledge that the Concise team demonstrates at senior levels with the Bauer business. They are the most experienced team in their sector and I enjoy a very honest dialogue with them under all manner of commercial environments.”
Simon Kilby, Chief Revenue Officer
“Concise has a deep understanding of how the commercial ecosystem operates, and their various service lines help ESI pivot accordingly. They offer us market leading terms and conditions to run our business from, while also arming us with all the expertise and insight we need to achieve further long-term success. Their responsible and transparent way of working is also a key reason we continue to partner with them.”
James White, Commercial Director
“We initially moved our business to Concise because we were encouraged by both their commitment to service levels and clear understanding of how to translate our commercial needs into tangible results. The reality has been even more impressive! I cannot speak highly enough of the professionalism and enthusiasm that the Concise team has for helping us drive stronger performance. Not only do they understand the market fully, they’re without doubt the most experienced team in their sector. It’s why I trust them to continue to deliver an excellent performance.”
Martin Plant, Commercial Trading Director
“Concise took on a sensitive business transformation project on behalf of the Board of DCM. It was delivered in a thorough and thoughtful manner that generated immediate ROI against the project. I would encourage other media companies facing these types of challenges to consider where Concise might offer huge value.”
Karen Stacey, CEO
“Concise won our business after a competitive pitch and have invested heavily in nurturing the relationship with the trading and executive teams here at News. Their ability to respond at speed and offer a trusted, professional service in challenging market conditions is testament to the foundations that the company is built on.”
Dominic Carter, Group Chief Commercial Officer
“As a founding client of Concise, we’ve enjoyed unparalleled levels of service and professionalism. They’ve seen off numerous competitive pitches over the past seven years and we trust them fully with our commercial needs. Most importantly, they’ve exhibited excellent communication, exemplary professional conduct and diligence in undertaking audits of our trading partners, a practice that entails a great deal of sensitivity. And all without ever skirting away from any issues.”
Julia Barrass, Commercial Trading Director
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