Concise Media today announces a new joint venture with Juice Research which will bring together Concise’s exceptional media expertise with Juice’s extensive qualitative research capabilities. The new partnership will further increase Concise’s rapidly growing footprint in research and follows the appointment of Sam Randoll as Research Director in November 2017.
Kevin Waller, Founder of Concise Media, comments: “This joint venture with Juice Research is a great step for us and will create mutual benefit for both parties. We are constantly raising the bar in terms of the insight that we are providing to our clients in such fast paced times. It’s clear to me that for Concise to continue adding significant value to its clients, we need to respond not just to the quantitative numbers but also the qualitative consumer trends and behaviours that will drive the future direction of this industry.”
Juice Research was founded by David Green, who has over 20 years specialising in bespoke consumer-focused qualitative research projects. The core areas of the business include communications evaluation, new product development and brand strategy.
David comments: “This seemed like a natural partnership for Juice because we already have significant experience across broadcast, print and digital media having worked on content evaluation, concept development, and brand identity across a range of media clients. Like Concise, Juice is dedicated to using insight to create innovative solutions for clients, and we harness our creativity to provide intelligent and engaging outputs.”
Kevin adds: “There are so many synergies between our businesses and having known David for many years, I have great respect for what he does and very much look forward to formalising our business relationship.”
Concise Media works on behalf of Sky Media UK & Ireland, TimeInc., News UK, Guardian News & Media, Bauer Media Group, UKTV, Discovery Networks UK, Dorling Kindersley, Turner Broadcasting, Soundmouse & Digital Cinema Media. For more information about Concise Media Consulting and how we can help your business, please call us on 020 3950 0310 to talk to one of the team.