Concise Media today shares an update of its successful progress in developing a significant research and insights offer to complement and broaden the portfolio of commercial and strategic services that it has built a solid reputation for delivering over the last five years.
Following the appointment of Sam Randoll in November 2017 to spearhead Concise’s Quantitative offer, and the announcement of the joint venture with Juice founder David Green in March 2018 to shape its Qualitative proposition, Concise has introduced several new initiatives – from delivering the fastest overnights in the market to programme development consultancy – which have already had excellent feedback from clients.
However, this is just the start. As founder Kevin Waller explains: “Although we have already had a hugely positive client response to these initiatives, we believe that, by more closely synthesising our historic expertise in commercial strategy with our more recent offerings in strategic insight, we are now uniquely placed to build a genuinely distinctive through-the-line strategic offer to our media clients.”
Kevin adds: “Concise has proven data expertise and a genuine can-do attitude together with a London base to provide a fast response and face-to-face accessibility. We have a deep understanding of clients’ data needs enabling us to do all the heavy-lifting and provide the insight they need in a digestible format. Which ultimately means that they can use their valuable executive time to concentrate on efficient decision making rather than trying to make sense of what their data is telling them.”
The key business areas covered by Concise Media’s research and insights services include overnights, regular reporting, data enrichment & provision, outsourcing & support, system & process development and consultancy & insight projects.
Concise Media works on behalf of Sky Media UK & Ireland, Time Inc., News UK, Guardian News & Media, Bauer Media Group, UKTV, Discovery Networks UK, NBC Universal, BBC Studios, Dorling Kindersley, Turner Broadcasting, Soundmouse, Sony Pictures Television Networks and Digital Cinema Media. For more information about this or any other aspect of Concise Media and how we can help your business, please call us on 020 3950 0310 to talk to one of the team.
Read more about our Insights offering here: Concise Media Insights Update Sept. 2018